Patient Engagement: 

‘Patient engagement’ is the latest buzzword in the healthcare IT space. You have many notions about engaging your patients. However, working collectively with your patients not only helps them improve their health but as also helps you to earn quite an increased amount of money. Therefore, it is essential for you to incorporate some of the patient engagement tips into your practice.

Here are the few patient engagement tips, which may help you to boost up your outcome from the practice:

  1. Connect with your patients

You, as a practitioner must understand that patients generally engage if they find the organization safe, easy, trustworthy, and satisfactory. You can achieve it only by communicating with your patients in a calm, composed and respectful way.1

  1. Create a Patient Portal

Creating a secure online website gives your patients a 24/7 access from anywhere to personal health information. By integrating these patient portal softwares, you can increase the patient engagement. 2

  1. Develop a Customized Online Healthcare Marketing

The best way to promote the practice and gain new patients is online marketing. This includes different strategies and techniques. 2, 3

     a. Marketing search engine

The website you choose should be user friendly and should be able to attract visitors.

     b. Content marketing

Aim at choosing vendors whose strength lies in their content. This enables the user to get first hand, authentic information. In addition, helps them actively take part in decisions concerning their health. Content includes a host of material such as blogs, videos, photos, articles, press releases. The content should be genuine, accurate, and gripping.

      c. Marketing through email

Marketing through email is not merely bombarding users with promotions. Focus on giving the user what they really need. Send out timely articles, newsletters and various other updates tailor-made according to your patient’s medical condition.

      d. Marketing the brand

Branding means, making the people understand about your services the way you want them to. Aim at brand building and use catchy slogans to enhance your recall value.

       e. Inbound marketing

Inbound marketing includes reaching the target audiences. This outreach is achievable through different means. That includes analyzing the present requirements of the patients and developing different ways to reach them efficiently.

 Keep Them Engaged Through Messages, Mails and Information Leaflets

Thanks to the new technology, engaging your patients to the clinic is easier than it was a decade ago. You can keep your patients connected to your services in the form of appointment reminders, follow-up reminders, billing reminders, laboratory results of their health tests, and information about their medical condition etc. 2, 3, 4

Return on Investment:

As you know, ROI if simply put is the payback time! ROI is the amount of money you gain after an investment. The concept of finance is the main concept in every business.  Who does not wish to earn a profit after investing a surplus amount of time, energy, hard work and not to mention, the money. Every business is after all an investment, where good revenue is expected and it is the same even for your practice. ROI is the money that you gain after you invest.

Measure the ROI

It is important to keep a track of your returns from various advertisements and patient engagement campaigns. In this aspect ROI helps you keep track of your intended results.

It is not as simple as it appears to measure the ROI. It is difficult to attribute an increase in the ROI to any one single patient engagement methods. However, there are certain parameters, which may assist in measuring the ROI. Some of them are as follows,

  1. Number of outpatient visits

An increase in the number of your outpatient appointments is a way of understanding that there is an increase in the ROI. You need to make a record of all the outpatient visits after the incorporation of patient engagement methods. This will help you to know if there has been any increase in the flow of patients

  1. Number of Patients Admitted

The per head count in the inpatient department of your clinical set up, may help to know if there is any rise in the number patients.

  1. Number of Visitors on the Online Portals

The number of visitors on your website or portals assists in determining how many patients have shown interest out of the clinical set up. Here, it becomes necessary for you to evaluate the count of patients who have visited your clinic/hospital after the rise in the number of visitors. If it indicates an increase in the number of visitors or admissions, it means that there is an increase in the ROI.

  1. Increase in the Message Database

It would be apt if we describe today’s world as the sms world. Anything to everything communicated with the help of these messages. Therefore, if you find an increase in the number of your patient messages database, you may consider it an increase in the ROI.

Improve your ROI with Some of these Tips

  1. Analyze the performance

Evaluating the inflow of the patients to your clinic or hospital helps in measuring the performance of your hospital. It can be performed by plotting graphs and comparing past and present data.

  1. Conduct a survey of the patient’s experiences

Make a questionnaire for the patients regarding the medications and guidance. Your communication with the nurses, patients and the management team will help in developing ways to improve ROI.

  1. Analyse information about patient discharge

Develop simple easy ways to know the patients discharge using different software. It helps to keep a record of the number patients admitted and discharged. It provides a complete summary of the patient and its quick retrieval on the follow up visits, thereby enhancing the patient experience.

  1. Reduce costs and increase revenues

Customers, or in your case patients, crave for a discount. Discount offers have made their way as a means to increase the revenue since a long time. Therefore, reduction in cost will help in increasing the return. You can reduce the expenses with the help of a better plan of work and management.

  1. Calculate the current return

It is important to calculate the current return as it may help in deciding whether, to continue or discontinue the particular technique or method. You can compare the current revenue with that of the past and see the results.

  1. Re-evaluate the expectations

Every investment that is done should show some identifiable benefit. Re-evaluating the expectations can help understand the methods that can help to increase the profits.


Return of investment is a crucial factor to run a business and your practice is no exception. Therefore, it is utmost important for you to assess your working techniques and adopt measures to improve them. This may produce some extra ordinary results in your practice’s turn out.

Quantifying Patient Engagement – How it Improves Your Return on Investment (ROI)
Tagged on: